Somebody needs an arrangement by four o'clock today. They're on their phone right now, calling whoever comes up first. It's decided before they ever see your work.
Almost nobody plans ahead for flowers. A funeral, a forgotten anniversary, a hospital visit. The search happens on a phone, in a hurry, and the first shop that looks open and reachable gets the order.
That makes your Google listing matter more than your website. Two settings decide it: your hours, and whether you deliver. Leave the delivery attribute empty and you get filtered out the moment someone needs it delivered.
The other half is the national order-gathering sites. Search "florist near me" in any Rhode Island town and you'll see companies with no shop, no van, and no flowers. They take the order, keep a cut, and hand it to a local shop for less than it's worth. They outrank real shops because their sites are built for search and most local ones aren't.
That's the fight. You have the flowers and the reputation. They have the pages. This levels it.
Free website, Google listing done properly, automatic review requests, and a new page every four weeks. $997 to start, then $597 every 4 weeks, 364 days / 13 payments. What changes per trade is the words and which settings matter most.