I'm in North Kingstown. Rhode Island is forty-eight miles top to bottom, so every business in the state is inside an hour's drive. Want me at your shop instead of on a call? Say the word.
When somebody types "near me," Google isn't looking for the best one. It's looking for the closest one to the phone doing the searching. Proximity is one of the three things that decide the map pack, and it's the one nobody can change.
What you can change is relevance. A real page about the work you do in Cranston gives Google a reason to show you there, even though your truck is parked in Warwick. That's the whole game, and it's why the plans build new town pages every four weeks.
The work is the same underneath, but a florist's site needs different things than a roofer's. These pages get specific.